TC Deep (Roni Size VIP) – Evaluation

December 9, 2008 at 10:48 pm (Evaluation, Motion Graphics, Research)

When we started this project I had high hopes of producing an exciting response to the brief, which is exactly what I feel I have achieved. Considering I had minimal knowledge of After Effects prior to this assignment, I felt I coped well with the task and produced a technically sound and aesthetically pleasing final outcome. I felt the 3 input sessions we had with Holley Gray were incredably helpful and I think without them no-one would have produced as good a pieces as they have.

Obviously through using After effects more and more I discovered and developed new techniques, as well as developing my own unique style, and found rather quickly that I liked After Effects. I liked After Effects a lot. The unit was something that played to my strengths, I’ve always been interested in typeography, am heavily involved in music as a DJ and have a certain knack for math and perspective. I found the most time consuming aspect of the piece was chosing the fonts for each particular area and making sure the key frames were sync’d properly. The timing is incredably important, as out of sync text just looks poor. Coming up with fresh ways to transition compositions also became hard as time passed, although changing styles too much would have spoiled the consistency, balance and ambiancy of the final piece. Simplicity was one of the keys to the success of my piece, and although some feedback has pointed out the amount of fonts used I feel this is an essential aspect in painting the feel of the piece. Without this variety and diversity it wouldn’t have half the impact.

In my opinion the most essential aspects of a kinetic type piece are timing, font choice, balance, simplicity and audio choice. To begin with, the audio used can make or break a piece before its even made. I feel my choice was perfect, fast, exciting and to the point, not to long and not to short. As for the other elements, I feel I captured these very well, in particular my syncronisation and font choice. All the text is exactly on time, and the fonts fit the words and paint something imagery couldn’t. Balancing layers so they fit on screen, utilising the space available correctly, is something people can often overlook.

If Im honest, I really dont feel theres anything in my final piece Im unhappy with and would desperately like to change. The occasional font here and there and possibly a small bit of tinkering with a transition ot two, but apart from that Im incredibly happy with my final outcome. The only thing I can think I’d like to do to it to make it better is expand it. Originally I had planned to do another 25 odd seconds, although as I worked through it I quickly decided to cut it shorter, as the techniques are extremely time consuming. As far as I’m concerned this is the only thing I’m disappointed with concerning the work, and apart from that I’m overjoyed with the final outcome and feel it is fit for purpose.

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TC Deep (Roni Size VIP) – Final Piece

December 9, 2008 at 3:16 pm (Evaluation, Motion Graphics, Research)

Here it is in all its glory people. Watch and enjoy, feedback will be greatly appreciated…

Go here http://www.facebook.com/home.php#/video/video.php?v=104283175225 for better quality version…

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TC Deep (Roni Size VIP) – Motion Graphics

December 9, 2008 at 3:14 pm (Evaluation, Motion Graphics, Research)

First edit 28/11/08

This is the first rendered edit of my final piece. As it was only rendered half resolution and quality it’s not the clearest of videos. As my audio is very quick and fast paced the typography naturally comes up very quickly and is therefore hard to animate, as there are so many things happening at any one time. This is a help as much as a hinderance, as the speed makes transitions smoother but creating the compositions much more time consuming. The main focal points to my final piece will be the attention to detail and typography, as I feel this plays a huge part in kinetic type (only using one type font is boring), and the timing of the words, as correct timing can either make or break a good piece of kinetic type. Even if the final piece is technically sound and visually capturing it will lose a huge percentage of its impact with out of sync words.

Second edit 04/12/08

The second edit is rendered properly and so should give you a better idea of the look, feel and layout of the composition. Trough working on the final piece it has struck me just how much attention to detail and timing is needed. At a few certain points things have not quite looked right but through trial and error the smallest of details can hugely change the final outcome of the piece. As you can see, I’ve utilised a lot of type fonts within the piece. I feel this works extremely well, as there is no imagery to look at this gives it an aesthetically pleasing finish. At first I thought to many fonts would complicate it but on working through it I feel this is one of the strongest aspects.

Third edit 07/12/08

As I worked through the piece I started to find I ran out of ways to transition the compositions together. At first I was annoyed by this but after a while I realised changing transitions in radical ways would have lost the pieces consistency. Consistency is important in something like this as without it final outcomes can look extremely unprofessional. As it goes I feel my final piece is fit for purpose and focuses on everything kinetic type should do – typeography, layout, timing, consistency.

After Effects is a great program and one I definitely want to specialise in, maybe for a career choice. I shall certainly be using it a lot more within my work…

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After Effects – Tests and Trials

November 25, 2008 at 11:20 am (Motion Graphics, Research, Uni Lectures)

This effect is called the write-on, and literally does just that. It involves mapping the image to a brush that draws over the specified lines in a given period of time, slowly revealing the actual image underneath. The technique looks really cool and gives a nice finishing feel. It could easily be translated onto text as well, making it a versatile technique to learn.

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After Effects – Tests and Trials

November 23, 2008 at 8:51 pm (Motion Graphics, Research, Uni Lectures)

As we are using after effects to create our Motion Graphics final pieces we were given 3 days of after effects demos to get to grips with the program itself and the vast array of techniques and effects that can be created using it. These were given to us by Hollie Gray and I found them to be incredably helpfull in gaining a better knowledge and understanting of the software. Here are some movies of the techniques we were looking at:-

Movement of Text

3D Text

Lights

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Kinetic Type – Other Examples

November 23, 2008 at 7:20 pm (Influences, Motion Graphics, Research)

Here are some other examples of Kinetic Type. They all have their strong points but for me not as much impact as the other examples…

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Kinetic Type – Full Metal Jacket

November 23, 2008 at 7:10 pm (Influences, Motion Graphics, Research)

I really like the speed and layout of the text used on this example. Its clear, crisp and on time, utilising the main aspects of good kinetic typeography. The word flow is extremely accurate and the creater has used the space and movement of his text very well, creating a well balanced final outcome. These properties are important to remember when working on my final piece.

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Kinetic Type – 8 Rules of Fight Club

November 23, 2008 at 7:01 pm (Influences, Motion Graphics, Research)

This one has a much more gritty feel to it, both in background image and fonts used. This is probably related to the dark, underground feel to the speech and the movie itself. This contributes wonderfully to the finishing feel, giving it a really nice, raw texture. It actually looks like it could be written on the walls of the basement the movie is set in. Great use of typography, image structure and movement.

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Kinetic Type – Pulp Fiction

November 23, 2008 at 6:45 pm (Influences, Motion Graphics, Research)

I find this to be an particularly good example of Kinetic Type, its fast, interesting and well timed, whilst the feel and typography used fits the speech well. The speed and timing of the words is especially important, as kinetic type looks awful when out of sync. The designer has changed the mood particularly well when the second man gets shot by changing the colour scheme and font. The only thing I don’t like about it are the brief parts of the speech you cant see because the words move too quickly across the screen.

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Movie Title Sequences – Motion Graphics

November 23, 2008 at 5:11 pm (Influences, Interesting, Motion Graphics, Research)

Here are some examples of Movie Title sequences. Even though they are not strictly Kinetic Type, which our final projects will be, the use of typeography and motion is useful to look at. The sequence for Fight Club is a lot faster and video orientated, utilising a moving background with overlaying text, where as Sin City’s sequence is all done digitally with a comic book feel to relate it back to its origins as a graphic novel. Both sequences contrast massively in look and style, yet both work extremely well for their intended impact.

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