Slammin Vinyl e-flyers – Up and Coming Events

April 22, 2008 at 1:38 pm (Influences, Raves, Research)

Here are a few more e-flyers from Slammin Vinyl, created in the same format again, but ever so slightly evolving through time. Keep it up North Face, we like your designs…

Weekender 2008:- http://www.slamminvinyl.com/eflyers/weekender2008/

Sanctuary Festival 2008:- http://www.slamminvinyl.com/eflyers/sanctuary2008/

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Slammin Vinyl e-flyers – Easter Spectacular 2008

April 22, 2008 at 1:25 pm (Influences, Raves, Research)

Another e-flyer from Slammin Vinyl, this time the site is simplified even further. It utilizes sections on tickets, arenas, how to get there, video and audio samples and other up coming events. again, the colour scheme works incredibly well in relation to the feel of the site. There is a small amount of animation incorporated within the design, involving people walking along the beach in the foreground and the lights in the BIC center flashing as they would in a rave. I really like these mini sites and feel its an aspect of design I’d quite like to get into. I feel this is my style and have already got enough general enthusiasm in this field too push myself further.

Link to e-flyer:- http://www.slamminvinyl.com/eflyers/bic2008/

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Slammin Vinyl e-flyers – NYE NEC 2007/08

April 22, 2008 at 1:11 pm (Influences, Raves, Research)

Although this was the large event to be at on New Years, I didn’t actually attend. Next year…its on!

Again, the site is set out in exactly the same format and layout to previous mini sites from Slammin Vinyl. This is probably because of their ease of use, why change the layout if it works? I feel the concepts behind these mini sites are spot on, simple yet effective. All the sites are built by the company North Form. Another strong area is the imagery used within the site, all epic and eurphoric, relating itself back to memories the target audience already has from past events.

Link to e-flyer:- http://www.slamminvinyl.com/eflyers/nyenec2007/

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Slammin Vinyl e-flyers – Westfest 2007

April 22, 2008 at 12:40 pm (Influences, Raves, Research)

 

Westfest was a great night. Held at Royal Bath and West Showground, it incorporated 7 different arenas of rave heaven. To see a write up go back over my previous blogs.

Again, the mini site is very simple yet incredibly effective. The colour scheme fits the idea of an outside event at the end of summer, using autumn colours, which instantly works well. I really like the way the information and images load up in the main window. This means the rest of the site never needs to load again. This helps many aspects, ease of use, legibility, navigation and user friendliness. Again there are links to tickets outlets, an mp3 player and photo galleries etc. All these aspects help the site become interactive and interesting for the user.

Link to e-flyer:- http://www.slamminvinyl.com/eflyers/westfest2007/

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Slammin Vinyl e-flyers – Tranzmission 07

April 22, 2008 at 11:21 am (Influences, Raves, Research)

As I go off to a lot of raves I’m constantly looking at advertisements for events on the web and on Flyers. This is called Promotional Material, and is an area I’d like to look at going into after the course. One of the bigger promoters are Slammin Vinyl, who organise around 6 large events a year, Tranzmission being their Easter installment. Tranzmission was held at Alexandra Palace in London in April 2007.

The thing I really like about the site is its simplicity. It literally incorporates the bare essential information and imagery to make it legible and easy to use. It has a small media player with short samples of the music genres played at the event and links to groups on social networking sites like facebook and dont stay in. Each section loads in the main window reducing waiting times and making it incredibly easy to navigate around. Other sections include an overview of the arenas, how to get there, a ticket outlet, video and image gallery and an overview of the event itself.

Link to e-flyer:-http://www.slamminvinyl.com/eflyers/tranz2007/

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Scratching – Turntablism

April 22, 2008 at 10:49 am (Influences, Mixes)

As anyone reading this will probably know by now, DJ’ing is as much of an influence to me as a hobby. Music in general is a medium which goes hand in hand with digital, contemporary media. A form of DJ’ing which tests both the DJ and his skills is called turntablism. This involves all aspects of DJ’ing from mixing to scratching. Scratching involves manipulating a vinyl with simple sound samples on by spinning the vinyl back and forth while introducing the cross fader at certain times to create multiple sounds out of the one sample. When done well this is both highly captivating and interesting.

As a DJ myself this form of musical manipulation greatly interests me. I mix with a friend on 3 decks, 2 mixers. The extra deck and mixer is for scratching, and below is a quick scratch demo made by Mitsubishop, my fellow DJ.

Other videos worth a watch from my greatest DJ influences include:-

Scratch Perverts

A-Trak:-

Q-Bert:-

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Easter Spectacular – Slammin Vinyl @ the BIC

April 21, 2008 at 4:12 pm (Influences, Raves)

Yet another huge installment from Slammin Vinyl, the Easter Spectacular is this years Tranz-mission. Held at the Bournemouth International Center, the event has all the scenes top DJ’s and MC’s. Around 6,000 people attended what must have been the best rave of the year so far. I have to admit I was more impressed with the lights and visuals in the hardcore room, which was disappointing considering I spent most of my time in the Drum and Bass arena! Still, yet another great night to remember…

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Evaluation Coding – Derelict Audio

April 18, 2008 at 11:33 am (Evaluation, Research)

When we first got the brief for this project I have to admit I wasn’t exactly overly enthused by the prospect of coding. To be fair I’d never really looked at it before so was biased to the idea immediately. What I did like about the brief was the free license to create anything, obviously within the limits of director, which interacted well with its audience. I feel this is where our game excels, as it seemingly hypnotises the user. I never imagined the level of control you could create with the scratching, and feel the idea could well be expanded and evolved to create a full scratch module, possibly even for commercial use.

 

We decided to create a game within a field we were both interested and enthusiastic about, music being the decisive subject. Music was a common interest, and immediately the idea of some kind of scratch game cropped up. Scratching is performed by a DJ manipulating a scratch record whilst cutting in and out with a cross fader to create different formations of sound in time with the beat of a normal tune. This sound’s complicated and is, thankfully I scratch and could record a set of samples to use for the game. We picked a beat and 10 of the best samples. These samples were assigned to the numbers 1 – 10 along the top row of a keyboard and can be chopped and changed at will. It is down to the users musical knowledge to make the scratching sound in time with the beat.

 

The area we struggled with most was definitely getting to grips with the coding. It reminded me of algebra, a subject I’d never really enjoyed. The theory behind its simple enough, but in practice it never seems to work. To be fair it was our first attempt so fine tuning was bound to be an issue, but ultimately I feel we succeeded in what we set out to do. The coding itself is relatively basic, but does easily enough to make it fit for purpose. Apart from that I actually found the project to be fun, something I’d not foreseen. Even though I still don’t exactly find coding stimulating, it’s definitely an ally to have on your side and one to continue learning.

 

Overall, I’m incredibly happy with the outcome of this project, and as I stated earlier, feel it could well be developed further for commercial use. There are so many areas that could be expanded from head to toe. For example, scratches could be incorporated over the entire keyboard, even different samples over different areas of the keyboard. Different beats and changes to the tempo of both beat and samples could be introduced; even animation on the graphics in time with the beat could be added. This is certainly the area aesthetically I’d like to enhance, as I feel the overall game just lacks that visual aspect that could cap it off. The graphics are right, they just need to play about. The possibilities are endless, just as they are in the real scratching world. The game does exactly what we wanted it to do, captivates the user and motivates them to go again and again.

http://mediaweb.aib.ac.uk/fdashow09/dovey/derelictaudio/

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Andy C Nightlife Tour

April 9, 2008 at 2:37 pm (Influences, Raves)

As I’m sure anyone reading this blog will already know…raving is the nuts! I’d been through a stage of only listening to hardcore at raves recently, though this was strictly drum and bass…and what a night it turned out to be! I mix drum and bass as a hobby so this really helped give me some inspiration into the whole culture of drum and bass, especially Sub Focus’s set. Oh dear. The thing that many people don’t understand about raving is the feeling of belonging you get, the whole vibe that goes with it. Music to the younger generation is like what religion is to older people, a philosophy to live by and something to feel part of.

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Evaluation – Introduction to Digital Sound and Video

April 8, 2008 at 7:47 pm (Evaluation, Research)

Sonority – Strictly Come Dovey

 

The aim of this unit was to help students develop the skills necessary to create digital sound and video assets for inclusion in multimedia products by creating a 2 minute long viral video to be placed collectively as a group on social networking sites like Youtube. The video was to be in Quicktime format and no larger than 100MB.

 

We decided to base our idea on a scene from an episode of the sitcom ‘Spaced’, shown above. In the scene ‘Tyrees’ enters the room seemingly still high from the night before and imagines household noises composed together as a tune. He is interrupted as the phone, the main sound in the tune, is picked up and the scene ends. Our version will entail the main character, Dovey, arriving at a house just after a rave. After everyone is comfortable and settled, Dovey’s mind will wander and as samples build up the scene will turn to a full on rave in the lounge. After a brief period it will cut to Dovey being woken up after dreaming the whole affair, when he will get up and leave, ending the scene. On first reflection I believe we have a really strong idea for our video, one which will captivate the target audience and one which will hopefully spread through word of mouth without effort.

 

As each member had their own strengths it was relatively easy to split the workload. We would all obviously help plan the idea so we each had knowledge of how we wanted the outcome to look, as well as all film and star in the actual movie. I was assigned to make the music as I have the most experience of music and the  raving culture. We decided a drum and bass/jungly style would be most appropriate for the look, feel and sound we were after. I mix this particular type of music and consequently know all the particular sub-genres that associate with drum and bass.

 

To start with I sourced a load of samples from FlashKit.com to act as placeholders whilst I made a first edit of the tune. As our video is set in a living room I looked for samples that came from objects found in a lounge, such as mobile phones, beer cans and lighters. These are all objects people would be using too.

 

The first step was to create a drum and bass beat at a tempo of around 170 bpm. Beats are a lot more complicated to make as mostly thought, as to get a full, clean sounding kick and snare you need to layer many different sounds, much like photo manipulation. Every layer, every sound is essential for a professionally sounding production. At a first glance this was almost overwhelming, although thankfully I have a friend who produces and so got a few helpful hints from him. Attention to detail is also a nessesity when producing music, as even the finest tweak can make all the difference to the overall sound.

 

With my beat in place it was time to create a bass line. The great thing about Cubase is that you can literally create everything you need for music production on screen with a normal computer keyboard, cutting out the need for musical keyboards, samplers, synthesizers and effects modules etc. I experimented with many different bass sounds and synths, ending up with a deep, grungy tone that I felt accurately captured the overall feel we wanted for the film. After developing this tone I actually decided to see what playing it through a sampler would sound like. Using a sampler gives you slightly more freedom to play with the rhythm and smoother transitions between bass tones.

 

Now I had my basic backing beat I needed to record and layer the sound samples. I did this using a proper microphone and the relevant software. After recording a few of each object the sounds were edited in Cubase to cut any blank noise from either side of the samples. I now had to decide the best way to introduce each sample to make it seem as though the tune has derived from just the one sound. I decided the best way to start was with the tapping down of a cigarette. The repetitive notion of the tapping made a good base to make a symbol roll from. As I wanted the tune to kick in quickly I added another sound every 8 beats for 32 beats, where the actual tune kicks in fully. The second sound is the lighter as the cigarette is sparked and then the beer can opening is introduced after. The mobile sound is introduced lastly and in two parts, and outward message in the build up and an incoming that activates later in the tune.

 

The main problems I had was getting used to using Cubase, as it is large industry based software. As I stated, I had help from a friend who knows the software making the process easier, although with such an intricate piece of software nothing is easy. Cutting out any background noise whilst recording was also an issue as I didn’t have a proper sound studio to record, which is why the samples were edited and cut to just before and just after the sound. Knowing when to stop was also a problem as I had so much fun and so many more ideas that I risked making the audio too busy.

 

To create the music I used:-

 

CuBase SX3

Kontakt

Powercore DSP card

Sony Oxford

RM4 Drum Sampler

Mic

 

Overall I feel the project went well, the only real problems being the equipment we were supplied, as we were not given the correct wire for the microphone. As we could not film another day due to prior commitments we tweaked our idea to allow for this, using basic grunts as dialog and subtitles for text.

 

The only area I’d like to develop further would be using effects on the final edit, funking it up with some psychedelic filters that could help link it back to its original context. As the whole idea revolves around the ‘morning after the night before’ I feel it would create a certain consistency throughout the project. As it is the grimy, raw feel of the video and audio already create this effect to an extent, and I’m extremely happy with how my first attempt at both film and audio production went.

 

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